Anya Hindmarch is known for her love of personalisation and originality. Her collections aim to to be individual. Her food brands theme in 2014 is unforgettable, standing out as particularly unusual. Kellogg’s and McVitie’s – actually the Custard Cream bags were a personal favourite - were embossed onto her accessories line. Hindmarch claimed to be looking for ‘beauty in the banal’, which she certainly found. Now at London Fashion Week 2016 Hindmarch is one to talk about again.
This year Hindmarch has taken inspiration from eighties video games; Tetris, Pac-Man and Space Invaders all being featured. Pixels and Tetris colours took to the catwalk last Sunday. Hindmarch is clearly extremely playful with her designs. Last year she brought us stickers. Again taking something quite ordinary and, let’s face it, something for twelve year olds, and making it luxury. Her leather stickers come in a wide variety of designs; letters, rainbows and stars, as well as some pretty cute slogans for you to personalise your accessories. This idea has been a great success and has been emulated on the high street by brands like Skinny Dip. This year Hindmarch has taken it one step further with her ‘arcade’ AW16 line. The straps on her bags are detachable and jewelled to interchange your bag between day and evening. *Yawn* Fendi did that last season? Yes, but were they jewelled? No. And for the record Hindmarch has been including detachable straps for years.
She is certainly one to be aware of at the moment as she grows and continues to push boundaries. Have a look at Bagista’s Anya Hindmarch stock here, we currently have some classics that you don’t want to miss!