British accessories designer Anya Hindmarch founded her label aged 19, in 1987 when she was studying Italian for a year. Since then, she has created a fashion house that is instantly recognisable by it’s wit and modern design. The label creates stand out, playful accessories that show the British sense of humour behind the brand.
For 2017, Hindmarch has taken the current craze of personalisation to another level. She has created a way to make sure that your next Anya Hindmarch purchase isn’t just unique, but it’s creative; a way to show your personality. You start with the new slouchy bucket bag, an easy to carry bag that can be worn everyday and with almost any outfit. There are two sizes to choose from, in an array of materials. One of which is a two tone shearling that will easily be a fashion lovers’ favourite from this collection.
Once you have chosen your bag you can start to personalise it. There is a capsule collection of embellished and brightly coloured handles to choose from, as well as key chains and playful stickers to really make this bag your own. As the handles are all detachable, you can mix and match this bag for different occasions or seasons, meaning it doesn’t need to go out of style at any time of year.
Hindmarch states on her website that the build a bag collection is ‘the ultimate expression of [their] obsession with customisation’. The collection will be available both online and in store from May 15th.