One of the leading fashion houses in history and a brand at the very top of the luxury hierarchy, Fendi is one of the most prominent brands to date. In Via del Plebiscito, Rome, Fendi was founded by Adele and Edoardo Fendi in 1925. A family brand that specialized in fur and leather, the thriving shop expanded and evolved through many generations when the founders five daughters Paola, Anna, Franca, Carla and Alda came on board. In 1965, Karl Lagerfeld was appointed the position of Creative Director of Fur and the Women's Ready-To-Wear line that he launched in 1977. By 2001, Fendi was a multimillion, multinational luxury fashion brand, thus making it a member of the LVMH group.
Fendi remains focussed brand on fur and leather, especially when it comes to their accessories. Producing world-renowned handbags including the Baguette (which received its claim to fame on the arm of Sex and the City's Carrie Bradshaw), the 2Jours and our personal favourite; the iconic Peekaboo - the brand's signature accessory.
Celebrating the 10th anniversary of the beloved handbag, the Peekaboo is one of the most internationally desired bags. Silvia Venturini Fendi, grand-daughter to Adele and Eduardo Fendi and Creative Director of Accessories since 1994, imagined the Peekaboo in 2008. Shortly after, the bag hit the runway of Fendi's Spring / Summer 2009 collection and soon became the ultimate "must-have." Hence the name, the the bag was inspired by Silvia's favourite childhood game - Peekaboo! The two top flaps are securely fastened by twist lock closures, but once opened they reveal the interior Fendi plated logo, zip compartment and stiff partition dividing the two front and back compartments. It's as if the exposed interior is, well, peeking.
"The Peekaboo is simple, complex and timeless," said Silvia Venturini Fendi when discussing her infamous creation. Playful and imaginative with youthful origins, the Peekaboo also exudes understated elegance and sophistication. Carefully crafted from smooth or grained calfskin leather, the Peekaboo is available in several different sizes.
The Micro is the smallest size (4.5' x 6) and is the ideal accessory for any woman who just needs to carry a lipstick, credit card, and her house keys. The perfect accessory to drape across your body during a night out, the Micro is a suitable compliment to any look. The next size up is the Mini (7' x 9') and is the ideal companion for any woman in search of a small bag to serve every purpose. It also comes with a removable shoulder strap, allowing for cross-body usage. Peekaboo's can be dressed up or down, hence why the Mini is the ultimate go-to for any occasion. The Regular size (10' x 13') is the quintessential every day bag. Although it doesn't come with an additional shoulder strap, you can fit everything you may need throughout your day while looking sleek, stylish and sophisticated. The Large (12.5' x 15.5') is the biggest of the four and is the perfect accessory for any busy woman on the go. Ideal for any professional work environment, you can carry a laptop, tablet and folders you may need throughout your hectic day while remaining the most stylish woman at the office.
The Peekaboo is the perfect balance between glamor and discreetness. With a true "if you know, you know aesthetic" the Peekaboo isn't loud or embossed with any logos. However, with its signature silhouette and detailing, it's instantly recognizable. Minimalist and innovative, the Peekaboo has remained one of the most popular bags of all time without ever holding the "trendy" title. A bag rich in history with an interesting story attached to it, the Peekaboo is an absolute must-have for any woman with a love for understated luxury and a love for timeless pieces. A classic bag that will remain fashionable and stylish forever, the Fendi Peekaboo is a well-worthy addition to any luxury handbag collection.
Shop the Peekaboo here
By: Isabel de Carteret