Well...that escalated quickly, and to be fair, ended quite quickly as well.
How do we explain it? You go through a very similar experience when your favourite band releases a new song; it stays on repeat for days, maybe even weeks, and you wouldn't want to be listening to anything else until the day finally comes when you press play and it feels like your ears are bleeding. You sigh... it's a sad day, but you know it's time to move on.
Though fashion and music have more differences than similarities, the "logo mania" trend is comparable to the experience of overplaying a song. Fendi and Dior were the leaders of the logo cult when FFs and CDs were seemingly the only things to grace their runways for a few seasons. Though logos took the fashion lovers of the world by storm, it seems that now, slowly but surely, they've began to run their course.
The logo trend originated in the late 90s, the same era that gave us neon, overalls and combat boots. A prime example of how fashion constantly recycles trends of the past, it really is true when they say that what goes around comes back around. Originally deemed as somewhat kitsch to be covered in branding, the trend died down as people didn't want to be considered "walking advertisements" any longer.
Then, quickly and suddenly, they made a comeback. Not in a small, gradual kind of way, it was more like a full blown, in-your-face, all at once kind of way. It wasn't just handbags or on t-shirts, it was everywhere. From belts, to hats, scarves, shoes and everything you could imagine in between, it well and truly was difficult to get away from logo-embossed accessories.
But, like everything, too much of something will eventually leave a bitter taste in your mouth - hence why we've seen a decrease of logos on the runways. For the massive fans of logo-mania, don't fret, they haven't totally left us just yet. However, for those of you desperate to see minimalism come back in style then you'll be pleased to see the accessories from Fendi, Dior and Louis Vuitton have seriously dialled it down. Have a look at our fave pieces from the Fall / Winter 2019 collections below:
Louis Vuitton FW19