A dawn of a new era, British Vogue appointed Edward Enninful as editor-in-chief on April 10th, 2017 after Alexandra Shulman left the position after 25 years. Promising a new, diverse approach to the magazine, Enninful is the first black, first male and first gay editor of British Vogue, running since 1916.
Edward Enninful's first taste of the fashion industry was at the young age of 16 when he briefly worked as a model after being discovered on the train by stylist Simon Foxton. Enninful called this his "baptism into fashion." By the age of 17, he was introduced to the founder of i-D Magazine Terry Jones, and began assisting photoshoots for the magazine. Terry Jones gifted Enninful the best 18th birthday present a young man pursuing fashion could receive - the position of i-D's new fashion director, making him the youngest fashion director of an international publication of all time. Edward Enninful held this position for over two decades and his career went nowhere but up from there.
He also worked for Italian Vogue as a contributing editor in 1998, American Vogue as a contributing fashion editor in 2006, and W Magazine as fashion and style director in 2011 - thus ending his 10-year relationship with American and Italian Vogue as a freelancer. In 2016, Enninful was appointed Office of the Order of the British Empire for services to diversity in the fashion industry. When announced as British Vogue's new editor-in-chief, Condé Nast's chairman and chief executive Jonathan Newhouse called Enninful "an international figure in the communities of fashion, Hollywood, and music which shape the cultural zeitgeist," adding that "by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue."
The highly anticipated December issue features British-Ghanaian model Adwoa Aboah on the cover. Dazzling us with striking blue eyeshadow and red lipstick, wearing a pink headscarf and prominent silver earrings, Aboah says "being on this cover is the biggest thing that's happened in my career."
The cover illustrates major retro-vibes, rather than sticking to current fashion and beauty trends. The cover makes reference to a list of influential powerhouses running the arts and politics scenes including Zayn Malik, Naomi Campbell, Grace Coddington, Sadiq Khan, Skepta, Millie Bobby Brown, among many others.
"I grew up reading British Vogue - I am so honoured and humbled to be taking up the mantle of editor," said Enninful to Vogue.com, "I realise I am stepping into the shoes of a hugely respected editor in the shape of Alexandra Shulman, someone who has chosen to leave at the top of their game with a legacy of 25 years of success."
Enninful promises to continue producing exciting and beautiful content, and said to be planning to 'get rid of the posh girls' with an intent to diversify British Vogue. With the help of Naomi Campbell, Kate Moss, Grace Coddington, and Steve McQueen as contributors, we definitely can't wait to see what what him and his new team have in store!
Written by : Isabel de Carteret