Established in 1853 in Paris, the trunk and leather goods company Goyard remains one of the most prominent brands in luxury fashion to this day. Originally under the name House of Martin, Goyard is one year older than Louis Vuitton and is the oldest Parisian trunk maker still in business. Goyard has thrived since the beginning, by designing luggage for the Royal Family. A family business, the brand was passed down to Edmond Goyard from his father François. Edmond created the iconic canvas print in 1892 - a print beloved to this day. He then partnered with his eldest son Robert, who eventually ran the business on his own from 1937 - 1979. In 1965, Robert reinvented the acclaimed monogram canvas by coating it for extra strength. At present, Goyard remans infamous and adored amongst fashion lovers around the world.
The monogram print is crafted from Goyardine, a coloured textile made from cotton, linen and hemp and then carefully coated for durability. A brand that has always been distant from fleeting trends, Goyard's monogram is notably more discreet than Louis Vuitton's. A technical cloth that is soft, hard-wearing and waterproof, Goyardine is both beautiful and luxurious.
One of Goyard's most acclaimed pieces is the St. Louis tote. Although the elite brand remains discreet and understated, the St. Louis is still one of the most recognized bags in the world. Ideal for travellers, busy women, or anyone that needs a lightweight and functional tote to carry their whole world with them wherever they go - the St Louis is the perfect option.
Available in two different sizes including the PM (19' x 11') and the GM (23' x 13'), the St Louis also comes in several colours of Goyardine. From blue, grey, burgundy, red, orange, green, yellow, pink, white and navy, there is a colour for every day of the week and more! Goyard also offers customization for those who want to personalize their bag with their initials.
Though the St. Louis might be the brand’s most notable bag, the Boeing is another model that will never go out of style. Also crafted from signature Goyardine, the available colour options are the same as the St. Louis. Offered in several different sizes including 25, 30, 45, 55 and 65, the Boeing is one of those bags that will naturally become your go-to depending on the size you purchase. Vastly different in appearance compared to the St. Louis, the Boeing is more professional. Rather than a bag you mindlessly just chuck everything into, the Boeing is slightly more chic - regardless of the size. Featuring leather corners, top handles and trimming, the Boeing depicts a zip close and front slit pocket. Whether it’s a duffle bag you’re after or a day-to-day work bag, the Boeing is the perfect option.
A timeless brand that produces nothing but sleek, stylish and sophisticated goods, any bag you purchase from Goyard will be sure to last a lifetime. The Boeing and the St. Louis are classic pieces that will remain in your wardrobe forever and both bags allow you to carry a little bit of Paris with you wherever you go. Bags with genuine history, the Goyard bags are so much more than just, well, bags. True must-haves for any fashion lover with an appreciation for timelessness, no luxury handbag collection is complete without at least one.
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