Fashion house Gucci have released their latest campaign for AW17 and have gone for a vintage fantasy theme. Creative Director Alessandro Michele is known for his retro aesthetic and he has taken it one step further this year by taking inspiration from a mixture of Fixties and Sixties science fiction, including Star Wars. The campaign includes a short film alongside the images, which have been released on Instagram. The platform was also used to release the teaser pictures earlier this year in April.
The images and video released show the AW17 collection on a range of aliens, robots and other intergalactic creatures. The film and images were shot by Glen Luchford, with art direction by Christopher Simmonds. Gucci have even created their own hashtag for the campaign, which is #gucciandbeyond.
This new release has given a great deal of anticipation for the AW17 launch, as Michele continues to successfully drive the brand to huge sales in not only their clothing but accessories and handbags as well.
