French fashion house Dior produces some of the most sophisticated and covetable designs in the industry. Their creations are worn by an array of celebrities during fashion weeks and by stylish women since the labels’ creation in 1946. Accessories has always been a strong point for the brand, but under the creative leadership of Raf Simons from 2012 to 2015, the popularity of their bag collections has only continued to grow. However, there is one signature style that has remained truly iconic to the brand since it’s debut in 1994, and that is the Lady Dior.
The Lady Dior was first introduced under the name ‘Chouchou’ which means favourite, which is exactly how the bag was designed. To be truly unique and to represent the longevity of the brand. They set out to create something iconic, exquisite and elegant. This perhaps explains why the woman who is it now dedicated to, embodies all three of these values.
In 1996, Lady Diana, Princess of Wales was on a trip to Paris and was gifted a Chouchou bag. She immediately fell in love with the design, and as she went on to be photographed with it often, it became associated with her. Two years after its debut, the Chouchou was renamed Lady Dior in honour of the Princess.
The Lady Dior bag has a strong identity; and is inspired by couture. It’s distinctive quilting is called Cannage, and was inspired by the cane chairs in the Dior Atelier. It is said that the precise way in which the quilting is stitched creates the emerging diamond shapes in the leather. Then there is of course the jewellery that comes with each Lady Dior bag, which is of the house logo letters, which sway along with the bags movements.
The Lady Dior is a true investment, proven by the ongoing popularity of this feminine and elegant bag.