Fashion house Lanvin has appointed a new artistic director following the sudden departure of Bouchra Jarrar's exit. Jarrar held the position for just sixteen months and came under fire for some of her decisions whilst at the French fashion house. Olivier Lapidus has now been appointed as Artistic Director and has expressed that he would like to turn the brand, who have not been performing well over the past year, into a 'French Michael Kors.'
Although not in the same market, Michael Kors have proven themselves to have a hugely successful sales model, and are still industry leaders within their mid-level price point. Lapidus will be hoping to appeal to a younger market, as Michael Kors does, in order to increase sales.
Lapidus has previously been the creative director for Balmain Homme from 1985-1986. Since then he has gone on to start his own project, Creation Olivier Lapidus, which is an e-commerce couture house where intricate dresses can be ordered and produced in twelve weeks. The digital mind of Lapidus, who has a keen interest in technology in fashion, is expected to help the growth of Lanvin. With 130 years of history, they are the longest running French couture house. Within it's history the brand has appealed to huge stars including Meryl Streep. However, in 2016 there was a reported 23% drop in revenue.
Lapidus is going to have a big task on his hands to turn around the future of this couture label, but it is clear that he is the right man for the job. After Jarrar failed to create a buzz for her vision for the brand, he will have to prove quickly that he has what it takes to bring Lanvin into modern times, and appeal to the younger celebrities that now drive the success of many couture houses. As his new role is effective immediately, we won't have to wait long to see how he shakes things up for the brand.