So let's put it this way; high fashion and streetwear fell in love and had a passionate love affair when Louis Vuitton met Supreme. The spark was instantly there, and thus, the two brands presented us with one of the most acclaimed and hyped up collections of our generation. LV x Supreme - the sole blamer for every hypebeast, fashion lover, and sneaker head losing their minds.
The collection hit the shelves of several pop-up shops in Beijing, London, Seoul, Tokyo, and LA in June 2017. Taking the world by storm, those eager to get their hands on the new collection were in camped outside the shops. Lines of people were spread across several blocks. Red and white, denim, camo print, and monogram logos were the main features in the collection. Depicted in several different articles of clothing and accessories, LV x Supreme flourish.
Backpacks and bumbags offered in red and black Epi leather featured the Supreme logo prominently printed down the middle. Trunks embossed with the classic LV monogram were displayed in red and white as opposed to their signature tan and brown canvas. Denim and camo print jackets were embossed with LV's monogram and Supreme's logo scattered across several garments. Basic white sneakers bore the red and white monogram print detailed on the sides. Hoodies and overalls were a huge feature, as were basic tees with "Supreme" printed across the front. Monogrammed leather gloves, scarves, belts, cardholders, phone cases, and even pillows were also displayed in the accessories collection.
"You can't have the conversation of New York men's wear without Supreme right now, because it's such a massive global phenomenon," said Jones (Louis Vuitton's, at the time, Menswear Artistic Director) when discussing the collaboration. Of course, he's absolutely right.
In fashion, the collision of two worlds could often clash - this one didn't. The blending of haute couture and high-end streetwear worked well. The Louis Vuitton x Supreme collaboration offered the best of both worlds by branching out of their comfort zone. Not only was it accessible to the masses, but it also appealed to a new cliental that Louis Vuitton didn't have before. We hope the two brands will meet again someday and give us a second fix of luxury streetwear.