Mulberry, the favourite quintessential lifestyle brand of every fashion forward accessory lover, is the creator behind one of the most iconic and yet casual bags gracing the arms of all women from celebrities and super models to the women in the office and most likely, a few of your friends. This bag is the Bayswater. It is a semi-structured, no fuss bag that you can throw everything into and that you can wear with anything. That is the appeal of this bag, it isn’t pretentious, it doesn’t demand an outfit that has been carefully constructed and it suits everyone. This went on to be the staple Mulberry bag, the one that everyone had to have and the essence of this bag has been replicated by many other fashion houses.
The Bayswater first launched in 2003 under then creative director Nicholas Knightley. The original design was very laid back. It had distressed leather, a flap that you could throw over when in a hurry that placed itself conveniently in the right place, and the iconic Mulberry padlock design. The semi-structured nature of the bag meant it was neither slouchy nor formal, and it really connected with their audience. However, with a bag that had been selling for thirteen years, it was in need of a revamp. Johnny Coca, the now creative director at Mulberry, has been the driving force behind this new and improved design.
The new shape lends itself to the modern woman. It has moved with the times but not so much so that it loses its appeal. Coca, who studied architecture and interior design in Paris, felt that the original was ‘clumsy’ and so set to rectify this. The new design features a sleek, modern silhouette and the leather is now thicker, smoother and more sophisticated. The metal plate is now polished which gives it a more glamorous feel and the straps are more structured so they do not fall down. The sides are more of a trapeze style to allow for its spacious interior. Every detail of this new design has been carefully considered. The bag has been updated but not disrespected.
The new Bayswater is no doubt a smart upgrade to its predecessor, it has all of the appeal of the original. It is for all women, and doesn’t ostracise itself from those who loved the original. It’s sure to continue to be a great sales driver for the British brand, and we’re sure its continued success will speak for itself.