It has been known for a while now that Selena Gomez is the new face of American fashion house, Coach. She has long been known for her laid back classic American style, so she was the perfect pairing for the luxury leather goods brand. Last month we saw a sneak peak when we were treated to the campaign images by the brand, however the full collection has now been revealed and it is the perfect combination of relaxed casual chic whilst remaining sophisticated and elegant.
Gomez designed the collection alongside Creative Director, Stuart Vevers. She had a hands on approach and lent her signature to every design that she created in collaboration with the brand. She has also used messages of empowerment amongst some of the bag designs, such as the Selena Grace bag, which has a sewn message inside which reads, "to be you is to be strong". Embossed on the base of the bag are the words "love yourself first" in Selena's handwriting, which was inspired by one of her own tattoos.
The full collection also contains card holders and bag charms, which also hold the personal messages on them and start from as little as £40. The collection is available to buy from September 1st, so time to start saving.