A new report released by Lyst and the Business of Fashion has shown that Gucci is the hottest brand in the world right now, followed by Kanye West's label Yeezy.
Since Alessandro Michele has taken the reins over at Gucci in 2015, the brand has gone from strength to strength. His renaissance inspiration has been a hit with the fashion crowd, and has produced some of the best selling items of clothing, handbags and accessories this year. The bold and bright patterns are striking and memorable, making each piece truly statement-making.
According to the report, they looked at searches, page views, engagement, intent rate and conversion to get the figures. They looked at over 12,000 brands and 65 million consumers. Gucci also topped the list of most popular products, which were Gucci's floral slides, followed by a logo belt in fourth place and the popular pussy-bow dress making it into the top ten products. Michele's vision for the brand has connected Gucci to a younger audience, making the brand popular amongst the Instagram generation and younger celebrities.
In terms of handbags, the Sylvie bags remain a huge hit amongst the fashion set and sold out after it's initial release. If there is one bag to invest in for 2017, it is definitely Gucci, so don't miss your chance to own the 'it' brand of the year and take a look at our current pre-loved collection.
