For many years the best of the best designers have used monograms across their designs, but an area where this is especially seen is bags. Bags are a perfect way to display a chunky logo motif, or a repeat pattern such as the famous Louis Vuitton monogram print. The interlocking L and V was designed by Louis Vuitton's son, Georges Vuitton, in 1896 as a way to brand his luggage collection. However, since it's introduction it has become the iconic print that the fashion house put on almost every bag design they have ever made. Even today, celebrities such as Kendall Jenner and Alessandra Ambrosio wear their Louis Vuitton monogram print bags day to day. The print has already lasted 120 years and it's not going anywhere yet.
Another famous fashion house to have a long standing monogram print is Dior, with their 'CD' design being the main feature on their 'it' bag, the saddle bag. This design has seen a recent resurgence, as it was picked back up by celebrities who had them in their closet and the fashion pack quickly took notice and did the same. The saddle bag was first introduce by John Galliano, and was featured in Sex and the City often, making it the bag of the moment. The CD monogram is now a sign of vintage Dior bags, and carrying one is as cool now as it was in the 90s.
Creative director of Gucci, Alessandro Michele, has really turned the Italian brand into the must have designer of the moment. With his maximalist approach, he has given the brand a much needed breath of fresh air. But even with that fresh air comes a deep understanding of the brand's history and use of their own archives to create new and exciting accessories. The brand's monogram logo, the double G, has been reborn by Michele, who took the same double G used in the 1980s, and made it appeal to a modern audience. This, alongside his playful and eye catching designs have made the bags from this designer highly sought after.
When it comes to luxury fashion, heritage is key. What the consumer wants is a bag that represents the long standing brands, with the emblem that is recognisable. The monogram will always be in style, and with enough of a loyal following, it can truly become iconic.